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DAS WIE AM WAS | FILM EDITION

The digital format "Das Wie am Was | film edition" was developed to promote the impact of art on business processes beyond the boundaries of the Droege Group. In this video series, artists  give an insight into their own work and interpret, in their own way, one of the rules of art we have established.

Neo Rauch | 2011

DAS WIE AM WAS: All too often we believe our own images more than what we have in front of us. Neo Rauch's motif takes us to the level of our recognition of reality and appearance. Getting to grips with HOW we see means unlocking hidden potential and bringing about sustainable solutions: This is the art of our business model.